To RFP, or Not to RFP? That is the Question

This is a podcast episode titled, To RFP, or Not to RFP? That is the Question. The summary for this episode is: <p>Join Tim Glomb from Wunderkind and Chris Marriott, President of Email Connect, for a deep dive into the future of email and marketing technology. In this episode, Chris shares insights from a decade of guiding brands through RFPs and vendor selection, while Tim explores how new solutions—like identity resolution, decisioning engines, and “invisible AI”—are reshaping the landscape.</p><p>You’ll learn:</p><ul><li>When brands&nbsp;<em>should</em>&nbsp;and&nbsp;<em>shouldn’t</em>&nbsp;run an RFP</li><li>How invisible AI is transforming segmentation, analytics, and efficiency</li><li>Why identity resolution and AI-driven decisioning are becoming essential</li><li>How to budget for emerging “non-category” tools that deliver outsized value</li></ul><p>Perfect for marketers, brand leaders, and anyone looking to stay ahead of the curve in MarTech.</p>