Episode Thumbnail
Episode 110  |  30:06 min

How to Train Your Marketing Team

Episode Thumbnail
Episode 110  |  30:06 min  |  12.14.2020

How to Train Your Marketing Team

00:00
00:00
This is a podcast episode titled, How to Train Your Marketing Team. The summary for this episode is: The separation between Sales and Marketing teams is often much bigger than it should be, especially when sales can shine if the marketing is done right. This week on INSIDE Inside Sales, Darryl is joined by one of the foremost authorities on bridging the divide between sales and marketing, Casey Cheshire of Cheshire Impact. Darryl and Casey go over the many ways you can leverage your marketing team to drive greater revenue, such as inviting them to a sales call, giving them feedback on which of their products resonates with your customers, and asking marketing to help with nurture campaigns. Learn how you can train your Marketing team to set you up for success on this episode of INSIDE Inside Sales! Casey Cheshire is the Founder and CMO of Cheshire Impact, the most experienced Salesforce Pardot consulting partner.  A Marine Corps veteran, he is also the creator and host of the Hard Corps Marketing Show. As a marketing thought-leader and marketing automation strategist, Casey is the author of Marketing Automation Unleashed and has shared his craft with thousands of marketers at conferences across several continents.  When not traveling, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.
Guest Thumbnail
Casey Cheshire
Founder & CMO
Casey is the Founder and CMO of Cheshire Impact, the most experienced Salesforce Pardot consulting partner. A Marine Corps veteran, he is also the creator and host of the Hard Corps Marketing Show. As a marketing thought-leader and marketing automation strategist, Casey is the author of Marketing Automation Unleashed and has shared his craft with thousands of marketers at conferences across several continents. When not traveling, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.
Connect with Casey on LinkedIn