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Episode 153  |  36:27 min  |  09.27.2021

How to Sell Different

This is a podcast episode titled, How to Sell Different. The summary for this episode is: <p>Telling your sales team what not to do is not the way to teach them how to do a better job.</p><p>In this episode of INSIDE Inside Sales, Darryl welcomes Lee Salz, the brilliant sales strategist and accomplished author, to discuss what it means to <strong>sell different </strong>and why the word “not” is a big no-no. Contrary to expectations, the “different” part of the equation is actually something that should be the gospel of sales - for example, looking at each touchpoint and every interaction with your prospects, or finding a way to outsell, outperform, and outsmart the competition. Darryl and Lee offer actionable tips you can actually implement on how to ask for referrals, generate leads, sell virtually, handle discovery meetings, and increase conversion rates. </p><p><a href="https://info.vanillasoft.com/subscribe-to-the-inside-inside-sales-podcast" rel="noopener noreferrer" target="_blank">Subscribe now and hear what you should be doing (and not what you shouldn’t) in order to improve your results.</a></p>
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Lee B. Salz
CEO of Sales Architects
When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz, a world-renowned sales management strategist and CEO of Sales Architects ®. A recognized specialist in Sales Differentiation, Lee helps organizations win more deals at the prices you want ®. Working across all industries and sales types, he creates winning sales strategies for companies around the globe. A featured columnist in The Business Journals and a media source on sales and sales management, Lee has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets. He is the bestselling, award-winning author of six books, including Sell Different!, Sales Differentiation and Hire Right, Higher Profits. A graduate of Binghamton University, originally from New York City and New Jersey, Lee now resides with his family in Minneapolis. When he isn't helping his clients win more deals at the prices they want, you will find him throwing batting practice to his sons, training for his next powerlifting meet, and goofing around with his dogs.
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