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Episode 141  |  27:38 min  |  07.05.2021

Bring Your Message to Life Using Innovative Video

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This is a podcast episode titled, Bring Your Message to Life Using Innovative Video. The summary for this episode is: <p>Despite all the experience and tech, people are still sending out poorly written, bland, impersonal emails that give the discipline of email marketing a bad name. Here’s how to avoid being one of them.</p><p>In this episode of INSIDE Inside Sales, Darryl welcomes Tyler Lessard, the verified video visionary VP of Marketing and Chief Video Strategist at Vidyard to discuss the importance of video as a vehicle for building rapport and familiarity with your prospects. The two of them will deconstruct the science behind bonding with prospects we’ve never met, as well as becoming relational with them via the visual and audio cues available only in video. </p><p><a href="https://info.vanillasoft.com/subscribe-to-the-inside-inside-sales-podcast" rel="noopener noreferrer" target="_blank">Subscribe now and learn why using innovative video is the next frontier of email marketing and prospecting.</a></p>
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Tyler Lessard
VP Marketing and Chief Video Strategist at Vidyard
Father of 4, watcher of Westworld, author of The Visual Sale, fearless marketer. As VP Marketing and Chief Video Strategist at Vidyard, Tyler has spent more than seven years immersed in the worlds of video marketing, video selling, modern demand gen, and customer experience. He’s been recognized by Demand Gen Report as a top B2B Buyer-Centric marketer, and by Marketo as one of the world’s top 50 Fearless Marketers. He’s the host of the Creating Connections podcast, author of The Visual Sale, and (very) amateur video creator.
Connect with Tyler on LinkedIn