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Episode 2  |  29:45 min  |  11.16.2021

How Access Leads to Amplification for Salesforce with Salesforce's Michael Rivo

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This is a podcast episode titled, How Access Leads to Amplification for Salesforce with Salesforce's Michael Rivo. The summary for this episode is: <p>Picture this. Your team is creating amazing, high-quality audio and video content that harnesses the power of expert voices. It’s the content your prospects and customers want. It transcends format and channels. It’s the best content you’ve ever created! But you come to find out, no one on your team is using it because they can’t seem to locate it. Sound familiar?</p><p><br></p><p>Today’s guest is no stranger to the woes of the content team in enterprise brands. As the Director of the Salesforce Studio Team, Michael Rivo understands how content silos and lack of content access can create disparities across teams and leave so many content opportunities on the table. With an abundance of content including over 20 shows in production and with the Salesforce Plus launch on the horizon, Michael knew his team needed to bring all of their content under one umbrella to create consistent processes and structure for their content universe.&nbsp;</p><p><br></p><p>In this special session for our Amplify event, Michael walks me through how Salesforce is leaning into Amplified Marketing by bringing all of their content together, creating a Podcasting Center of Excellence, and putting amplification strategies in place. </p><p><br></p><p>Key Takeaways</p><p>06:05&nbsp;-&nbsp;07:08💡The center of excellence</p><p>07:46&nbsp;-&nbsp;09:20😪 Life before Amplified Marketing</p><p>11:15&nbsp;-&nbsp;12:58🪐 Creating a universe of audio through Amplification</p><p>18:26&nbsp;-&nbsp;21:55🔥Connecting with people with your content and through multiple channels</p><p>27:00&nbsp;-&nbsp;28:52📣Advice to those who want to amplify their marketing strategies</p><p><br></p><p>Resources</p><p><a href="https://www.salesforce.com/plus/experience/Dreamforce_2021/" rel="noopener noreferrer" target="_blank">Dreamforce</a></p><p><a href="https://www.salesforce.com/resources/" rel="noopener noreferrer" target="_blank">Salesforce Resource Center</a></p>
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Michael Rivo
Director of Salesforce Studio Team
I lead Salesforce LIVE, the global broadcast, virtual events, and podcast group at Salesforce. I’m also the host of the Blazing Trails podcast: https://podcasts.apple.com/us/podcast/blazing-trails/id1259579050 I’m an entrepreneur - co-founder of the design company 17FEET which was acquired by Google in 2013. I've been doing this for a while with roles in Product Management and Marketing at Digitas, Yahoo!, JWT, Odopod & more. I love building great teams and making stuff.
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