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Episode 1  |  37:06 min  |  11.09.2021

How Gong Used Amplified Marketing to Launch its own Category with Gong’s Devin Reed

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This is a podcast episode titled, How Gong Used Amplified Marketing to Launch its own Category with Gong’s Devin Reed. The summary for this episode is: <p>In this episode, we’re talking with Devin Reed, the Head of Content Strategy at Gong, one of our favorite brands — and one of our favorite content minds — to work with. Once upon a time, Devin worked somewhere else, and it was Gong’s blog that caught his eye. The insights it uncovered were unlike anything anyone else was doing, and it had a unique tone of authority and approachability that really resonated with the audience — you know, all the things content marketers are striving for every day.&nbsp;</p><p><br></p><p>Since joining Gong, Devin has continued to lean into creating stand out content, but not just in written form.&nbsp;</p><p><br></p><p>In this special session from our AMPLIFY event, we’ll get into how Gong is using audio - and video - in unique, interesting ways. And how Devin uses and reuses content to reach his audience where they want to be reached. PLUS, among the amazing things he knows how to do, Devin has a great deal of experience in something Casted has just done, and that’s category creation. In fact, Gong launched their own category, revenue intelligence, using… wait for it… amplified marketing. So let’s jump in and hear from Devin himself. </p><p>Join us for an exciting chat with Devin Reed, Head of Content Strategy of Gong, as he discusses how Gong approached creating their category, Revenue Intelligence, using Amplified Marketing as their guide. </p><p>Key Takeaways</p><p>05:13 - 08:20💥 How valuable content helped drive brand growth</p><p>08:31 - 10:42🌞 Starting Gong Labs and utilizing content on multiple channels</p><p>11:28 - 12:49📣 Know your audience!</p><p>14:27 - 16:48🤯 Category Creation: You must know your "why" to then deliver your value</p><p>21:02 - 23:12⚡️The thunder after the lighting strike</p><p>24:53 - 26:16🎉 How Devin Amplifies content from his podcast, Reveal</p><p>32:30 - 34:36🎙Results that came from having a podcast</p><p>35:22 - 36:22✍🏽Takeaways for Category Creation and Amplified Marketing</p><p><br></p><p>Resources</p><p><a href="https://podcast.gong.io/public/76/Reveal%3A-The-Revenue-Intelligence-Podcast-05b3e1e1" rel="noopener noreferrer" target="_blank">Reveal: The Revenue Intelligence Podcast</a></p><p><a href="https://live.gong.io/public/76/Gong-Labs-Live!-eb373697" rel="noopener noreferrer" target="_blank">Gong Labs Live</a></p><p><a href="https://www.playbigger.com/" rel="noopener noreferrer" target="_blank">Play Bigger Category Design</a></p>
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Devin Reed
Head of Content Strategy
After 6 years in sales, Devin made the leap to marketing. He joined Gong in 2017 as the second AE where he closed over $1M+ ARR and helped build the mid-market playbook. Two years later, Devin moved his desk across the office and became Gong’s 6th marketer. As Gong’s Head of Content Strategy he's helped build and scale a world-class content engine. But his favorite part is leading a team of phenomenal content marketers responsible for brand building and revenue growth.
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