Episode Thumbnail
Episode 143  |  43:30 min

Chip Bell, author of Inside Your Customer's Imagination: value unique

Episode Thumbnail
Episode 143  |  43:30 min  |  08.11.2021

Chip Bell, author of Inside Your Customer's Imagination: value unique

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This is a podcast episode titled, Chip Bell, author of Inside Your Customer's Imagination: value unique. The summary for this episode is:
Takeaway 1 | 00:03 MIN
Can you kick it off with an overview of your background?
Takeaway 2 | 00:01 MIN
Tell us more about value unique.
Takeaway 3 | 00:04 MIN
Give me examples of value unique.
Takeaway 4 | 00:06 MIN
You want to create stories for customers to tell, right?
Takeaway 5 | 00:01 MIN
What is your book about?
Takeaway 6 | 00:03 MIN
What's a good actionable framework?
Takeaway 7 | 00:07 MIN
Data plays a big role in unlocking customer imagination and putting together some of these unique experiences. Can you talk more about that?
Takeaway 8 | 00:06 MIN
What's your framework for how you teach people to capture customer feedback and stories?
Takeaway 9 | 00:10 MIN
Talk about some of the processes you put in place or you would help companies put in place to capture this data to be able to personalize some of this innovation. How would you organize and manage it?
Takeaway 10 | 00:05 MIN
Are there successes or stories you can tell from these particular companies?
Takeaway 11 | 00:07 MIN
If there's a product manager out there building a new product, what would be three things you think he should take away?
Takeaway 12 | 00:01 MIN
What's your favorite product?
Takeaway 13 | 00:01 MIN
Three words to describe yourself.