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Episode 155  |  55:09 min

Dan Balcauski, Founder at Product Tranquility: pricing

Episode Thumbnail
Episode 155  |  55:09 min  |  01.19.2022

Dan Balcauski, Founder at Product Tranquility: pricing

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This is a podcast episode titled, Dan Balcauski, Founder at Product Tranquility: pricing. The summary for this episode is:
Takeaway 1 | 00:03 MIN
Why don't you kick this off by giving us a little overview of your background?
Takeaway 2 | 00:04 MIN
What made you decide to start your own company? What made you decide to start Product Tranquility?
Takeaway 3 | 00:08 MIN
I feel like pricing and packaging are overlooked and maybe undervalued in the SaaS product community as a whole. Would you agree with that?
Takeaway 4 | 00:02 MIN
What advice do you give those early-stage startups when you think about pricing?
Takeaway 5 | 00:02 MIN
Let's talk about these basic foundations of pricing.
Takeaway 6 | 00:03 MIN
Are startups pricing their products from a value-based lens?
Takeaway 7 | 00:09 MIN
Why is segmentation important to pricing, and packaging? How should companies and product managers think about it?
Takeaway 8 | 00:10 MIN
How do pricing strategies and price levels impact packaging?
Takeaway 9 | 00:06 MIN
Let's talk a bout orientations vs pricing strategies vs pricing levels.
Takeaway 10 | 00:02 MIN
What about packaging?
Takeaway 11 | 00:20 MIN
Who should own pricing in a SaaS company? Who do you feel should own pricing from the earliest stages to the later stages of a startup or even a public company?
Takeaway 12 | 00:10 MIN
How early should companies be putting in a product process? Is this as soon as they start selling a product? How much emphasis should be put on pricing, and at what stage?
Takeaway 13 | 00:05 MIN
So what does that assessment look like?
Takeaway 14 | 00:06 MIN
How does that all roll up to pricing?
Takeaway 15 | 00:06 MIN
How do you talk about pricing to your stakeholders?
Takeaway 16 | 00:07 MIN
Let's talk about freemium.
Takeaway 17 | 00:03 MIN
Is that one way to look at it?
Takeaway 18 | 00:04 MIN
Could you eliminate that by in essence cannibalizing the low end with a free tier?
Takeaway 19 | 00:08 MIN
What insights do you have for people that are product-led, growth-driven, and how that impacts packaging and pricing?
Takeaway 20 | 00:03 MIN
Should product marketing or product management own pricing?
Takeaway 21 | 00:01 MIN
What else do you see about pricing in the b2b world?
Takeaway 22 | 00:00 MIN
What's your favorite product?
Takeaway 23 | 00:01 MIN
Three words to describe yourself.