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Episode 147  |  47:20 min

Kristen Berman, CEO and co-founder of Irrational Labs: behavioral science

Episode Thumbnail
Episode 147  |  47:20 min  |  09.22.2021

Kristen Berman, CEO and co-founder of Irrational Labs: behavioral science

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This is a podcast episode titled, Kristen Berman, CEO and co-founder of Irrational Labs: behavioral science. The summary for this episode is:
Takeaway 1 | 00:03 MIN
Let's kick this off with a little overview of your background.
Takeaway 2 | 00:01 MIN
Tell me about your time at Intuit.
Takeaway 3 | 00:03 MIN
Would you have done it differently or would you have not built that feature at all?
Takeaway 4 | 00:01 MIN
What is behavioral science?
Takeaway 5 | 00:07 MIN
Talk to me about this journey from product management to behavioral science from Intuit, to where you are today at Irrational Labs.
Takeaway 6 | 00:04 MIN
What's it like to work with Dan Ariely?
Takeaway 7 | 00:02 MIN
Talk to me why it's important to connect product, psychology, and economics.
Takeaway 8 | 00:05 MIN
Why is that? Should product leaders recruit more of those people into teams?
Takeaway 9 | 00:01 MIN
Tell me more about Irrational Labs. Tell me why you started the company.
Takeaway 10 | 00:04 MIN
What else can you talk about? Give me some more projects.
Takeaway 11 | 00:04 MIN
Talk to me about misinformation, why we're susceptible to it, and how we fight it.
Takeaway 12 | 00:07 MIN
What do you see as the top issues in product management today? And how does looking at customers' behaviors impact those?
Takeaway 13 | 00:03 MIN
How should we engage with behavioral science when we're starting companies?
Takeaway 14 | 00:17 MIN
At what point should product leadership think about hiring a behavioral scientist?
Takeaway 15 | 00:01 MIN
What's your favorite product?
Takeaway 16 | 00:06 MIN
If I'm a PM who wants to learn more about behavioral science, what would you point me to?