In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.

Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.Learn more about <a href="https://www.linkedin.com/in/gautammehandru">Gautam Mehandru</a>Learn more about <a href="https://www.illumio.com/">Illumio</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio

In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.Learn more about <a href="https://www.linkedin.com/in/goodmarketing">Don Jeter</a>Learn more about <a href="https://torq.io/">Torq.io</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

Marketing Cybersecurity with Don Jeter, CMO of Torq

In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build.At Taylor Morrison, we work to earn your trust by providing the resources, support and deep industry experience to inspire you, and help you make educated decisions about your most important purchase. It’s this trust that earned Taylor Morrison the recognition of being America’s Most Trusted® Home Builder for eight years in a row.*We approach each home with a discerning eye, ensuring we select locations and amenities that fit for our homebuyers’ lifestyles. We want your home to be a place where you create a lifetime of lasting memories. With more than 100 years of experience building a lifetime of memories for our homebuyers, you can rest assured we’ll build the right home for you.Learn more about <a href="https://www.linkedin.com/in/stephanie-mccarty">Stephanie McCarty</a>Learn more about <a href="https://www.taylormorrison.com/">Taylor Morrison</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

Connecting to Consumers via the Home Edit with Stephanie McCarty of Taylor Morrison

In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.Learn more about <a href="https://www.linkedin.com/in/amanda-reierson-5a83241">Amanda Reierson</a>Learn more about <a href="https://www.avant.com/">Avant</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

From Fractional to Full-Time CMO, with Amanda Reierson, CMO of Avant

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.Learn more about <a href="https://www.linkedin.com/in/jeffreyfleischman">Jeff Fleischman</a>Learn more about <a href="https://www.altimetrik.com/">Altimetrik</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

All Things Digital Transformation with Jeff Fleischman, CMO of Altimetrik

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.Make sure you check out Glenn’s podcast, the Art of Marketing Operations: <a href="https://www.taylor.com/art-of-marketing-operations">https://www.taylor.com/art-of-marketing-operations</a>Learn more about <a href="https://www.linkedin.com/in/glennbottomly">Glenn Bottomly</a>Learn more about <a href="https://www.taylor.com/">Taylor Corporation</a>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a>Join <a href="https://thenextcmo.com/">The Next CMO Community</a>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a>Produced by <a href="https://www.podforte.com/">PodForte</a>

Getting Physical with your Marketing with Glenn Bottomly, CMO of  Taylor Corporation

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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

The Next CMO

SEASON 1 | EPISODE 117 | 34:41 MIN | 01.24.2024

Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360

SEASON 1 | EPISODE 116 | 36:06 MIN | 01.09.2024

The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio

SEASON 1 | EPISODE 115 | 34:33 MIN | 11.28.2023

Marketing Cybersecurity with Don Jeter, CMO of Torq

SEASON 1 | EPISODE 114 | 36:51 MIN | 10.24.2023

Connecting to Consumers via the Home Edit with Stephanie McCarty of Taylor Morrison

SEASON 1 | EPISODE 113 | 32:04 MIN | 09.28.2023

From Fractional to Full-Time CMO, with Amanda Reierson, CMO of Avant

SEASON 1 | EPISODE 112 | 36:22 MIN | 09.21.2023

All Things Digital Transformation with Jeff Fleischman, CMO of Altimetrik